Final SEO / SEM Client Analysis for MARK5000

Due Monday, December 9^th to lfair@sl.on.ca.

Marked and returned with comments Friday, December 13^th

Revised report sent to client by students, cc’d to Lindsey by Monday, December 16^th.

15%

Full Project Rubric >> 

Nancy Duarte: The secret structure of great talks

Presentations with Punch: Tips for TrendsTalk

Presentations with Punch from lindseyfair

Intro to Google Analytics (Nov 11 for MCOM43, Nov 14 for MARK5000)

Overview of Google Analytics

Creating & Editing a Google Analytics Account

Step-by-Step Instructions >> https://support.google.com/analytics/answer/1009694

Lesson Review to Complete >>https://analyticsacademy.withgoogle.com/unit?unit=4&lesson=1

Setting Google Analytics Goals

Homework: (Individual Assignment)

1. Watch the Google Analytics Goals video above.
2. Reference this handout and the sample report provided in class.
3. Set up a Google Analytics account for your blog (MCOM43) and your client project (MARK5000).
4. Set up Goals for this 'campaign'.
5. Email a PDF report directly from your analytics account (conversions > goals > overview > email this report to lfair@sl.on.ca)  

Due:

• MCOM43 Wednesday, November 20 (5%)
• MARK5000 Thursday, November 21 (2.5% blog, 2.5% client)

MCOM43 Deadlines between now and the end

MARK5000 Due Dates between now until the end

Free or Trial Analytic Tools You can Use

Web

• Google Analytics
• Open Web Analytics
• Yahoo Marketing Dashboard
• Piwik
• Clicky
• GoingUp
• Stat Counter
• Site Meter 

Social

• TweetReach
• Social Mention
• Twazzup
• HowSociable
• Reachli 

Web & Social

• Reinvigorate
• MixPanel
• Woopra
• Addictomatic
• IceRocket

You can also use a lot of the same tools that were used for your digital audit [here's that blog post to help you remember those]